Right now if I look at Google Maps, I can tell you that three streets away there is a bank up of traffic leading from the city to the western suburbs. Of course Google knows everything but this ingenious bit of software began as a start-up by an Israeli army officer with an engineering degree.
It was sold to Google for $US1.3 billion and the deal ensured that each of the start-up’s 100 employees would receive an average of $1.2 million.
That’s the work of Uri Levine, the co-founder of WAZE, who is in Australia from Tel Aviv to tell his story. Uri is responsible for two to three start-ups a year, yet has his feet on the ground. He’s got five kids and all the usual concerns of a modern family man. So instead of being swallowed up in the new corporate world of Google, Uri decided to start a new venture to expose the hidden fees of financial institutions. It’s called FeeX and Uri has moved his new company to the US to launch it globally.
Read the article by Harold Mitchell in the Sydney Morning Herald.