Realface technology

Apple Picks Up Israeli Start-up RealFace

In a bid to boost its prospects in the world of artificial intelligence (AI), Apple has acquired Israel-based start-up “RealFace” that develops deep learning-based face authentication technology, media reported on Monday.

“The terms of the deal are not public, but it is estimated at ‘several million dollars’. Apple would mainly be interested in the promise of the technology than pure resources,” reported Israel’s Calcalist.

Set up in 2014 by Adi Eckhouse Barzilai and Aviv Mader, RealFace has developed a facial recognition software that offers users a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs, the Times of Israel reported.

Read the full article by Dora Spenlow at The Marshalltown.