Unsurprisingly, news headlines in Israel tend to be somewhat negative.
Most of them focus on the bad news within the country. Then – (as a diversion?) – they point to the rude, boisterous and sometimes shameful misbehaviour of Israelis.
BBR Saatchi & Saatchi decided that the country’s leading chocolate brand, Elite, was in the right position to “make life in Israel sweeter”.
So it created a stop-motion campaign starring plasticine figures celebrating Israelis who do good, set to a “happy” song.
Read the full article at The Stable.
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