- A makeup brand faced a storm of criticism this week for naming a new liquid blush product after Jewish diarist and Holocaust victim Anne Frank.
- The Hong Kong-based company Woke Up Like This (WULT) launched its “Face Dab” collection of liquid blushes named after “inspiring, famous women.”
- The names for the different blushes included “In Woolf’s Words” after 20th-century writer Virginia Woolf.
- “Naming a shade of blush after Anne Frank, who was a victim of genocide is revolting,” one person wrote on Twitter.
- WULT has since removed the product and issued an apology, saying it was never their “intention to be insulting, offensive, or to reap profits from naming the product after a historical figure…”
A makeup brand faced a storm of criticism on Wednesday for naming a new liquid blush product after Jewish diarist and Holocaust victim Anne Frank.
To promote female empowerment during “Sexual Health Awareness Month,” the Hong Kong company Woke Up Like This (WULT) launched its “Face Dab” collection of liquid blushes.
They were named after “inspiring, famous women in hopes to inspire WULT customers to live their dreams and break through gender barriers,” Jewish newspaper Algemeiner reported.
The different blushes included “In Woolf’s Words” after 20th-century writer Virginia Woolf, “Lift Like Melinda” after philanthropist Melinda Gates, “Viva La Frida” after Mexican painter Frida Kahlo, and “Dream Like Anne” after Holocaust victim Anne Frank.
“Naming a shade of blush after Anne Frank, who was a victim of genocide is revolting,” Ben M. Freeman, a Jewish author tweeted earlier this week. “Dead Jews are not a marketing opportunity.”
Read the article by Sophia Ankel in Business Insider Australia.