Celebrity chef Pete Evans is being abandoned by sponsors and businesses amid the outrage sparked after he shared a Nazi-aligned meme on his social media.
Big W, homewares retailer House and Raw C coconut products are among the latest to distance themselves from Evans, who has a history of backing conspiracy theories and unproven treatments.
The latest controversy began when he shared a post showing the Black Sun symbol on the wing of a seated, black butterfly.
The symbol is closely associated with Nazi Germany. It featured on the floor at a German castle that Nazi leader Heinrich Himmler transformed into a cult site used to instil hateful ideologies into the minds of SS officers.
It also appeared on the backpack of the Christchurch mosque shooter.
When a Facebook follower commented that “the symbol of the butterfly is a representation of the black sun”, Evans wrote back “I was waiting for someone to see that”.
The since-deleted post sparked outrage, with GP and medical commentator Dr Vyom Sharma offering a simple: “f—ing unreal”.
In a statement on Tuesday, Woolworths said Evans’ books would no longer be sold at Big W.
“Big W reviews its range of books regularly to ensure they’re aligned with its values,” they said.
“It has decided to remove Pete Evans’ book titles from the Big W range from 17 November in line with Pan Macmillan’s offer.”
Read the article in The New Daily.