The mayor of Tel Aviv rushed to help the German travel blogger lift her luggage away from the incoming tide as she made her way into the city’s newest beachfront digs – a wooden lifeguard tower refurbished as a pop-up luxury suite.
As part of an effort to market Israel as a winter tourist destination for Europeans, the city of Tel Aviv and Israel’s tourism ministry have teamed up with a local hotel chain to temporarily transform the tower into a two-storey suite, with hot tub, room service and very unobstructed ocean views at Frishman Beach.
“There is a phenomenon of hotel rooms in unexpected or unusually inaccessible places,” said Eytan Schwartz, head of Tel Aviv Global and Tourism, a department of the city administration.
Read the full article by Reuters at Traveller.