Pizza Hut in Israel has been forced to withdraw an offensive ad that mocked Palestinians on a hunger strike.
Presently, more than 1500 Palestinian prisoners are on a hunger strike in Israeli prisons protesting detention without trial.
However, one of the leaders of the protest, a Marwan Barhgouti, was filmed eating a chocolate bar in his cell. Barhgouti is serving a life sentence for killing a number of Israeli settlers in the early 2000s.
Pizza Hut turned the image of Barhgouti into an ad with a caption that read:”Barghouti, if you’re going to break a strike, why not pizza?” and Photoshopped a Pizza Hut pizza into his cell.
The ad has infuriated Palestinians and pro-Palestinian supporters for mocking the prisoners and they’ve called for a global boycott of the brand on social media. An altered image of the Pizza Hut logo featuring barbed wire, a prison and a call for a boycott soon going viral.
Read the full article at B&T Magazine.