New York: Elon Musk is blaming the Anti-Defamation League for a slump in US advertising revenue on X, the social media platform formerly known as Twitter.
Ad sales are still down 60 per cent “primarily due to pressure on advertisers” mounted by the ADL, Musk said in a series of posts on Monday.
The non-profit organisation has been “trying to kill” the platform since he bought it last year, by “falsely accusing” it and him of being antisemitic, he said, adding that legal action was one possible option if it persisted with its accusations.
Musk said he was “pro free speech” but against antisemitism “of any kind”.
The ADL has said that reports of harassment and extremist content on the platform have spiked since Musk’s takeover.
Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!
— Elon Musk (@elonmusk) September 4, 2023
Read the article by Sebastian Tong in The Sydney Morning Herald.